Apologies to Dylan.
Just picked up a presentation from the 2010 Web 2.0 Summit by Morgan Stanley that was delivered 3 days ago.
Normally I would not suggest reading a 49 page tome on the internet.
However..
There is gold in this one. Almost every page has an ah ha moment.
If you do not want to read this thats ok. Just unhitch your horse an head off to the digital desert.
(I will come looking for you in two weeks time and kick your bones around.)
Download the presentation here.