Alex Cochran, with 40+ years of hands-on experience in the trenches of corporate retail, coupled with an extensive academic background, has earned the title of “Retail Elder.”

Alex’s journey in the retail sector is interesting to say the least. He’s worn many hats over the years, from navigating the positions of buying and merchandising manager to steering the ship as a senior executive at some of Australia’s retail chains. His keen eye for emerging trends and ability to adapt to shifting consumer demands has been a hallmark of his career.

But Alex isn’t just a practitioner; In the early 2000s, he embarked on an academic journey, earning a Master’s in Marketing from Monash University completely online. This groundbreaking online program, the first of its kind at the time, allowed Alex to dive deep into the intricacies of consumer behaviour and brand management.

With this combination of real-world expertise and academic insight, he understands the disruptive power of technology and how it’s revolutionizing every facet of the industry. From the rise of e-commerce and mobile shopping to the world-changing potential of artificial intelligence and big data, Alex has his finger on the pulse of the digital transformation sweeping through retail.

Alex isn’t content to observe these changes from the sidelines. He’s on a mission to help businesses, both big and small, navigate this uncharted territory and emerge stronger than ever. Through his thought-provoking content, Alex challenges retail professionals to think outside the square and develop strategies they need to thrive in the face of disruption.

His unique blend of practical know-how and academic rigor, combined with his passion for all things retail, makes him a resource for anyone looking to the future of the retail world of tomorrow.

So, if you’re ready to embark on a journey of retail transformation and unlock the secrets to surviving in the digital age, bookmark this site. First step is to check out the Recent Posts on the menu to the right.

Alex Cochran: Retail Elder. Onwards and Upwards!