I was reading an article yesterday and the author compared Facebook to a country. If Facebook does have north of 500 million subscribers, as is reported, it is now equivilent to the third largest country in the world. Only exceeded by India and China. Just think of the retail opportunity. We know where the customers are, who they are and more importantly what they like.

Could Facebook provide the platform for the holy grail of narrowcasting or “mass” one to one marketing.

My prediction is that the next retail multi millionaire will emerge having used Facebook as his/her marketplace.

Don’t sleep through the “wake up” bells.