Facebook could possibly change the balance of power in marketing communication with their new email initiative. Couple this with Googles priority inbox program and the rise and rise of peer reviews as a pre-purchase tool and we are looking at a seismic shift customer communication.

Positive word of mouth endorsement, while always important, now shoots to the top of the list in terms of marketing imperatives.

Do you have a strategy to manage your online reputation? If you do not join the conversation you will progressively become less relevant to your potential customers.
Now is the time to review your word of mouth and referral initiatives.